How does behavioral momentum benefit behavior change?

Behavioral momentum refers to the phenomenon where behaviors that have been reinforced consistently in the past become more resistant to change and more likely to be performed in the future, particularly when faced with disruptions or challenges. This concept is derived from the physics principle of momentum, where an object in motion stays in motion unless acted upon by an external force.

The benefit of behavioral momentum in behavior change lies in its ability to enhance the likelihood that an individual will persist in engaging in a behavior, especially when reinforcement is present. When a person has successfully engaged in a series of simple, reinforcing behaviors, they are more likely to continue those behaviors and even transition to more complex behaviors. Essentially, the built-up momentum from previously reinforced actions increases the likelihood of maintaining and performing new behaviors.

This concept is particularly effective in applied behavior analysis, as it helps practitioners design interventions that keep individuals engaged. By first establishing a series of easy-to-follow behaviors that yield quick reinforcement, practitioners can create a sturdy foundation—much like building momentum—so that as demands increase, individuals are more willing to continue participating and exhibiting the desired behaviors.