How can applied behavior analysis be defined in simple terms?

Applied behavior analysis (ABA) can be defined as a therapeutic approach aimed at improving specific behaviors because it focuses on understanding and modifying observable behavior through systematic interventions based on the principles of behaviorism. ABA uses various techniques to increase desirable behaviors and decrease undesirable ones, applying empirical methods to evaluate and enhance behavior in real-life settings. This definition encompasses the core focus of ABA on behavior change while not limiting it to punitive measures, academic skills, or psychological evaluations, which are more narrow aspects of potential uses within the field. This broader understanding highlights ABA's versatility as an evidence-based approach that can improve a range of skills and behaviors across different contexts.